Peter Gould | The Road to Zileej

Peter Gould | The Road to Zileej

In his early university career, Peter was going through an internal conversation that would radically alter the path of his life to come. Grappling with big questions of existence, Truth and ultimately, God, Peter found Islam gave him deep yet simple answers to these existential questions. After accepting Islam, Peter’s design took on a whole new form and wore the spirituality of his faith. Not known to him at the time, however, was that he would end up as a design celebrity in the Muslim world globally.

Peter’s journey to becoming a design authority was far from conventional. Rather than working for big corporate and gleaning skills from other experienced designers, Peter jumped straight into the deep end and started his own design agency. Initially working out of his garage, Peter made sure to embody one motto – business is about looking after people. And so Peter did just that – whatever client he had, he made sure to look after them well, and slowly but surely, Peter started landing some big names in Australia.

Committed to the Muslim community from the get-go, Peter wanted to translate his design skills to helping the community – but this was not without its challenges. Whilst Muslim organisations knew the value of good design, many suffered from the tragic ‘free sabeel illah’ model – the belief that everything for a good cause should come free (well, not always free – one client offered to find Peter a wife in exchange for a website design…). But with a positive mindset, a lot of travel and a passion for design, Peter worked on some of the biggest Muslim brands in across the globe- from the iconic Sami Yusuf to the prestigious Emirates – Peter has left his mark in many parts of the Muslim community.

Despite his powerful work in helping Muslim clients strategise their brands, Peter felt a gaping hole in his work, and really, within the wider Muslim community. Reflecting on the kind of products out there for his kids to play with, he realised there exists a serious lack of Islamic creative representation in the products used by Muslim families. In 2016, Peter co-founded Zileej – an innovation agency creating the next generation of meaningful toys, games and creative experiences for the Muslim world.

On episode 10 of the Transit Lounge, Peter goes deeper into his vision for Zileej, some past projects that are still running alongside his current work and what lies ahead for ‘Generation M’ and the Islamic economy.

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